Everpure's Array Business Impacted by NAND, but Betting Its Future on a Huge Data Shift
This may be the bigger AI-SaaS shift
The first time I saw a Pure Storage array was in a Sunnyvale data center, where our old testing lab was sandwiched between Baidu Labs’ training cluster, a Zoox GPU cluster, and, eventually, a Deepgram rack when they were just starting out. Now, rebranded Everpure, I joined the company’s Accelerate 2026 keynote and was shocked by what I heard. Unsurprisingly, Everpure’s business is impacted by NAND pricing. The more surprising bit was that the company was more focused on a specific type of storage, and it was not KV Cache storage, which has become a hot topic today.
I was also able to have a few neat conversations after and learned quite a bit.
Sharing the Pain and Driving Growth
Everpure has achieved significant financial and operational growth, highlighted by their first billion-dollar first quarter and an annual recurring revenue (ARR) run rate of two billion dollars.
The company says it now ships more Flash storage than anyone else and invests more heavily in research and development than all of its competitors combined, treating data storage as high technology rather than a commodity.
With an industry-leading position, Everpure expects to ship as much or more Flash this year than all of their competitors combined.
Despite this growth, Charlie openly addressed the severe pricing pressures facing the industry, noting that NAND costs have increased by six to eight hundred percent over the past six to eight months. To support their customers, Everpure made a conscious decision to absorb part of this financial burden, operating at the lowest end of their historical gross margin range to avoid raising prices too drastically.
Furthermore, the company has strictly honored all of its existing contractual commitments to make this market shift as painless as possible for its partners.